Google Express Delivers For Local Businesses

Google and Amazon are battling over the Holy Grail of e-commerce: same-day delivery of goods purchased online. At stake are not only delivery fees but also online advertising revenues. Google takes the latter very seriously, while Amazon’s most profitable service is order fulfillment. So this competition promises to be a very lively one…
[Continue Reading…]

Mobile Scanning for Fun and Profit

You know those piles of business cards you acquire at every conference and trade show? Typing those contacts into a database is tedious work that takes hours. The same appplies to receipts, and making sure they are entered into the appropriate ledger. If left undone, these tasks will cost you money. Here’s how mobile scanning saves the day…

Mobilize Your Website (or else…)

Customers are increasingly moving to mobile tablets, phablets, and smartphones to shop and buy online, so if your site is designed for desktop and laptop PCs, you’re probably losing business. And there’s one other VERY important reason to have a mobile version of your online presence. Here are some simple and inexpensive ways to ‘mobilize’ your website…

Get Your Business Online Easily

Microsoft and domain registrar Godaddy recently teamed up to offer small businesses a service called Get Online Today, that helps you establish a Web presence “in just a few minutes.” The cost is just $1 per month. Check out this offering, and some other ways to draw online eyeballs to your business, for free or on the cheap…

How to Make Great Landing Pages

A landing page is a page on your website where visitors “land” after clicking on a link in one of your email advertisements, a search result item, a link on another Web site, a URL on your business card, etc. A landing page makes the difference between a visitor and a buyer, so you want to get it right. Here are some tips to help you construct great landing pages…

7 Tools To Build Your Virtual Office

There isn’t much need to own office equipment and rent space these days if you take advantage of the many cloud-based productivity tools available. Sole proprietors and even small businesses with employees can operate as virtual, distributed, mobile enterprises. Here are seven tools that can set you free…

Are Chipped Credit Cards Bad for Consumers?

Credit card fraud is rampant. So U.S. banks will soon be getting serious about upgrading credit cards to incorporate the “chip and PIN” EMV security system that most of the developed world has been using for over ten years. But is it a raw deal for consumers? Read on for the full story…

Hiring Freelancers Online

Most small businesses use contractors or freelancers for short-term projects such as graphic design, website creation and piecework jobs such as copy writing, photography, and so on. Thanks to the Web it’s never been easier to find independent contractors for almost any need, but there are some precautions you should understand first. Here are my tips on using freelancers to get stuff done…

Minimize Online Fraud, Maximize Profits

Credit card fraud is a growing threat to online merchants, with losses up more than 33% in 2013 compared to the previous year. Worldwide, about 75% of credit card fraud involves online transactions. If you sell online, you are going to get burned by credit cards now and then. But there are steps you can take to minimize your losses…

Tools for Social Media Marketing

More than ten years ago, consumers stopped taking seriously most businesses that didn’t have Web sites. Today, the same stigma is attached to businesses that aren’t on Facebook, Twitter, LinkedIn, or whatever a consumer’s favorite social media network may be. If you wish to maximize sales, you’d better be using the social media that your customers use. Here are some tips and tools to make it easier…


Free Small Business Tech Support -- The Rankin File
Subscribe to The Rankin File: Free Newsletter
Copyright © 2005 - Bob Rankin - All Rights Reserved
Privacy Policy -- See my profile on Google.