Maximizing online sales is more challenging than just adding shopping cart software to your website and waiting for customers to buy. Ideally, an ecommerce platform should help you reach prospects, draw them to your site, guide them through a painless purchase, fulfill their orders efficiently, and then stay in touch to keep them coming back for more. Oh, and it should tell you how well you’re doing these things, too. Read on…[Continue Reading…]
New Square Reader Does Apple And Chips
July 30, 2015 by 1 Comment
Square, Inc., is helping small businesses accept the latest payment methods without breaking their budgets. The upcoming version of the Square Reader will accept Apple Pay and other NFC contactless payment systems, as well as the chipped (EMV) credit/debit cards that U. S. banks are rolling out rapidly.[Continue Reading…]
Improve Sales With A/B Testing
December 19, 2014 by 3 Comments
Every business website has a “conversion goal” — a desired end result for each visitor. E-commerce sites exist to convert visitors into customers. News sites exist to convert visitors into subscribers. Other sites exist to convert visitors into trial users and eventually paid subscribers. A/B testing is a critical tool to get more of those desired results. Here’s how it works…
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Are Trust Logos Worth It?
November 26, 2014 by 6 Comments
“That which causes the most pain gets the most attention” is a truism that explains a great many things. One of them is a study conducted by the Baymard Institute of over 2,500 responses to a consumer survey that asked how much online shoppers trust “site seals” and which site seals inspire the most trust. Here’s what you need to know…
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Visa Checkout: Another Way to Pay
November 20, 2014 by 2 Comments
Paypal is a familiar name. Apple Pay made a big splash recently. Amazon Payments rings a bell with over 200 million Amazon customers. But have you heard of Visa Checkout, the payment service offered by credit card giant Visa, Inc., since late 2013?
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Google Express Delivers For Local Businesses
November 6, 2014 by Leave a Comment
Google and Amazon are battling over the Holy Grail of e-commerce: same-day delivery of goods purchased online. At stake are not only delivery fees but also online advertising revenues. Google takes the latter very seriously, while Amazon’s most profitable service is order fulfillment. So this competition promises to be a very lively one…
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Are Chipped Credit Cards Bad for Consumers?
September 18, 2014 by 32 Comments
Credit card fraud is rampant. So U.S. banks will soon be getting serious about upgrading credit cards to incorporate the “chip and PIN” EMV security system that most of the developed world has been using for over ten years. But is it a raw deal for consumers? Read on for the full story…
Minimize Online Fraud, Maximize Profits
September 11, 2014 by 4 Comments
Credit card fraud is a growing threat to online merchants, with losses up more than 33% in 2013 compared to the previous year. Worldwide, about 75% of credit card fraud involves online transactions. If you sell online, you are going to get burned by credit cards now and then. But there are steps you can take to minimize your losses…
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