Yes, You Need an Ecommerce Platform

Maximizing online sales is more challenging than just adding shopping cart software to your website and waiting for customers to buy. Ideally, an ecommerce platform should help you reach prospects, draw them to your site, guide them through a painless purchase, fulfill their orders efficiently, and then stay in touch to keep them coming back for more. Oh, and it should tell you how well you’re doing these things, too. Read on…[Continue Reading…]

New Square Reader Does Apple And Chips

Square, Inc., is helping small businesses accept the latest payment methods without breaking their budgets. The upcoming version of the Square Reader will accept Apple Pay and other NFC contactless payment systems, as well as the chipped (EMV) credit/debit cards that U. S. banks are rolling out rapidly.[Continue Reading…]

Are You Paying For Ads That Nobody Sees?

If you buy online display ads through an ad agency, ad network, or other intermediary, you are not getting what you pay for. The results you do get may be worth the price that you pay, but in planning an online ad campaign you should never rely on the “cost per impression” figures you’re quoted. The real CPI, in terms of ads that human eyeballs see, may be ten times higher. Here’s the ugly truth…[Continue Reading…]

Improve Sales With A/B Testing

Every business website has a “conversion goal” — a desired end result for each visitor. E-commerce sites exist to convert visitors into customers. News sites exist to convert visitors into subscribers. Other sites exist to convert visitors into trial users and eventually paid subscribers. A/B testing is a critical tool to get more of those desired results. Here’s how it works…
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Visa Checkout: Another Way to Pay

Paypal is a familiar name. Apple Pay made a big splash recently. Amazon Payments rings a bell with over 200 million Amazon customers. But have you heard of Visa Checkout, the payment service offered by credit card giant Visa, Inc., since late 2013?
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Google Express Delivers For Local Businesses

Google and Amazon are battling over the Holy Grail of e-commerce: same-day delivery of goods purchased online. At stake are not only delivery fees but also online advertising revenues. Google takes the latter very seriously, while Amazon’s most profitable service is order fulfillment. So this competition promises to be a very lively one…
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Are Chipped Credit Cards Bad for Consumers?

Credit card fraud is rampant. So U.S. banks will soon be getting serious about upgrading credit cards to incorporate the “chip and PIN” EMV security system that most of the developed world has been using for over ten years. But is it a raw deal for consumers? Read on for the full story…

Minimize Online Fraud, Maximize Profits

Credit card fraud is a growing threat to online merchants, with losses up more than 33% in 2013 compared to the previous year. Worldwide, about 75% of credit card fraud involves online transactions. If you sell online, you are going to get burned by credit cards now and then. But there are steps you can take to minimize your losses…

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