Email Marketing Best Practices

Email marketing can be a great tool to build your online business. Learn how to use email marketing to boost sales without offending potential customers, getting blacklisted, or worst of all, getting into trouble with law. Read on…

Are Email Read-Receipts Worthwhile?

A reader asks: ‘When I send email to my business contacts, how can I be sure they’ve opened and read my message?’ The answer is read-receipts for email, also called open tracking. But the technology isn’t always appreciated by recipients, and isn’t very reliable, either. Here’s a more detailed look at the tools and techniques…

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