Social Marketing With Live Video Streams

Small business owners can now have their very own video broadcasting networks right in their pockets. Smartphone apps Periscope and Meerkat enable spontaneous or scripted recording of videos and instant broadcast to fans and customers on Twitter or Facebook. Here’s how it works…[Continue Reading…]

400 Free Tools For Business Building

There are a lot of specialized tasks involved in building a successful online business. If you’re a programmer, a graphic artist, a website designer, a search engine optimization whiz, a copy writer, and a social media expert, you might be able to do it all on your own. But most entrepreneurs need help. Hiring an expert is one way to get ‘er done, but first, check out this list of FREE self-service business building tools…[Continue Reading…]

Social Marketing With Twitter Website Cards

Marketing on Twitter is simple. You craft a Tweet of less than 160 characters that includes your enticing message and a compelling call to action (“Visit our site,” “Retweet this,” “Follow me,” etc.) then click “Send” and hope for results. It takes little time and costs nothing. It works, to some degree. But for a few advertising budget dollars, Twitter will help it work even better. Here’s the scoop…[Continue Reading…]

Yes, You Need an Ecommerce Platform

Maximizing online sales is more challenging than just adding shopping cart software to your website and waiting for customers to buy. Ideally, an ecommerce platform should help you reach prospects, draw them to your site, guide them through a painless purchase, fulfill their orders efficiently, and then stay in touch to keep them coming back for more. Oh, and it should tell you how well you’re doing these things, too. Read on…[Continue Reading…]

Are You Ready for Equity Crowdfunding?

Crowdfunding – the raising of large amounts of capital by means of small contributions from many people – passed a significant milestone on June 19, 2015, when the SEC’s new Regulation A+ went into effect. Read on to see how Reg A+ may help your business raise equity capital for startup or expansion…[Continue Reading…]

Are You Paying For Ads That Nobody Sees?

If you buy online display ads through an ad agency, ad network, or other intermediary, you are not getting what you pay for. The results you do get may be worth the price that you pay, but in planning an online ad campaign you should never rely on the “cost per impression” figures you’re quoted. The real CPI, in terms of ads that human eyeballs see, may be ten times higher. Here’s the ugly truth…[Continue Reading…]

How to Make Great Landing Pages

A landing page is a page on your website where visitors “land” after clicking on a link in one of your email advertisements, a search result item, a link on another Web site, a URL on your business card, etc. A landing page makes the difference between a visitor and a buyer, so you want to get it right. Here are some tips to help you construct great landing pages…

Keeping Tabs On Competitors

It’s not enough in business to just do your own thing, even if you do it exceptionally well. You must also keep tabs on what your competitors are doing because their activities can directly and suddenly impact your bottom line. Here’s how to see what the other guys are up to, and profit from it…

10 Proven Tips for Writing Effective Headlines

The headline of an article (or subject line of an email) is the most critical part of the entire message. It’s the first impression the work gives to readers and it determines whether they will read anything else. Writing headlines that seize attention and drag readers into the body of a message is a fine art and a precise psychological science. Here are some tips you can use when crafting blog posts or email newsletters…

Increase Sales With Affiliate Marketing

Driving traffic to your Web site is a never-ending, herculean task. You can work the search engine optimization and social media all by yourself, spending most of your day “trolling for traffic,” or you can pay other people to do it for you. Affiliate marketing programs are designed to help you get customers the easier way. Here’s how it works…


Free Small Business Tech Support -- The Rankin File
Subscribe to The Rankin File: Free Newsletter
Copyright © 2005 - Bob Rankin - All Rights Reserved
Privacy Policy -- See my profile on Google.