Are You Paying For Ads That Nobody Sees?

If you buy online display ads through an ad agency, ad network, or other intermediary, you are not getting what you pay for. The results you do get may be worth the price that you pay, but in planning an online ad campaign you should never rely on the “cost per impression” figures you’re quoted. The real CPI, in terms of ads that human eyeballs see, may be ten times higher. Here’s the ugly truth…[Continue Reading…]


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