Every business website has a “conversion goal” — a desired end result for each visitor. E-commerce sites exist to convert visitors into customers. News sites exist to convert visitors into subscribers. Other sites exist to convert visitors into trial users and eventually paid subscribers. A/B testing is a critical tool to get more of those desired results. Here’s how it works…
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Improve Sales With A/B Testing
December 19, 2014 by 3 Comments
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