Improve Sales With A/B Testing

Every business website has a “conversion goal” — a desired end result for each visitor. E-commerce sites exist to convert visitors into customers. News sites exist to convert visitors into subscribers. Other sites exist to convert visitors into trial users and eventually paid subscribers. A/B testing is a critical tool to get more of those desired results. Here’s how it works…
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10 Proven Tips for Writing Effective Headlines

The headline of an article (or subject line of an email) is the most critical part of the entire message. It’s the first impression the work gives to readers and it determines whether they will read anything else. Writing headlines that seize attention and drag readers into the body of a message is a fine art and a precise psychological science. Here are some tips you can use when crafting blog posts or email newsletters…

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