Improve Sales With A/B Testing

Every business website has a “conversion goal” — a desired end result for each visitor. E-commerce sites exist to convert visitors into customers. News sites exist to convert visitors into subscribers. Other sites exist to convert visitors into trial users and eventually paid subscribers. A/B testing is a critical tool to get more of those desired results. Here’s how it works…
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How to Make Great Landing Pages

A landing page is a page on your website where visitors “land” after clicking on a link in one of your email advertisements, a search result item, a link on another Web site, a URL on your business card, etc. A landing page makes the difference between a visitor and a buyer, so you want to get it right. Here are some tips to help you construct great landing pages…

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